My core offering via Cogentis is robust measurement and decision intelligence.

Measurement is the foundation, the raw material, of any decision-making framework. We can only manage what we measure.

Behavioural economics and cognitive neuroscience research have unassailably established that human decision-making is prone to an uncomfortably large number of cognitive biases.

Taken together, for continually optimal decisions, you must have high-quality measurement powering a bias-resistant decision-making framework.

I help you achieve this objective by:

1. Establishing contextual clarity.

   Each decision is supported by a comprehensive record of every relevant fact, assumption, and constraint in play at that particular moment. This contextual clarity allows your teams to revisit and understand why a choice was made, even long after the fact.

2. Separating the outcome from the decision.

   Often, good decisions are dismissed because of unexpected results, or bad decisions are repeated because they happened to lead to a favourable outcome by chance. By deliberately separating the quality of the decision from its eventual outcome, I help you refine your reasoning, highlight where the process worked well (or didn’t), and learn continuously.

3. Maintaining a long-term decision log.

   I build structured decision logs that capture when a decision was made, by whom, on what grounds, and for which objectives. This living record not only streamlines internal communication but also enables future stakeholders to trace back the context and rationale behind every choice. Fueling better insights and iterative improvements.

4. Providing a systematic assessment tool for measuring decision quality over time.

   By combining robust measurement frameworks with clear tracking, you can systematically assess which decisions, processes, or data sources are yielding the best outcomes and why. This creates a feedback loop where good practices are identified, refined, and embedded into your organisational culture.

Let’s explore how I can help you switch to an evidence-based reasoning framework that moves the needle for your business.